SEO in the Age of AI: How Google's Algorithm Changed

Google's Search Generative Experience (SGE) and AI-powered algorithms have changed how users find information. Standard keyword stuffing is obsolete; high-quality, author-driven content is the new requirement. ### 1. Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) Google prioritizes content written by actual experts. Adding bios, real-world case studies, and original data helps search crawlers identify high-trust sources. ### 2. Optimizing for AI Overviews AI Overviews summarize search queries directly. Your site needs structured data (schema markup), bulleted key points, and clear headers to be selected as a citation in these overviews. ### 3. Technical SEO Speed Search engines prefer fast sites. Using Next.js, optimizing image sizes, and leveraging Edge CDNs are critical to staying at the top of the search rankings.